Earlier this year as a team, we agreed that we want to reflect the reality of periods at home in all of our photoshoots. The lazing around in your pants eating chocolate, the lie ins, the lying on the floor when the cramps get too much - because, rest on your periods is not lazy, it's needed.
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This time around, we shot in the BEAUTIFUL London home of one of our most loyal ohne community members, Leah @leahrosejx.
Leah has been a customer of ohne since the beginning - modelling in some of our earliest campaigns and a big fan of our period pants. And so, it felt so natural to shoot in Leah's home and to try and reflect her experiences with her period through the shoot.
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By showcasing nighttime period pants where they are truly worn - in bed, or while lounging at home - we hope to continue to show the reality of periods.