Big thanks to @thedieline for featuring our artwork designed by @breakmaiden on the front page of the site today! ✨
⠀⠀⠀⠀⠀⠀⠀⠀⠀
@thedieline: Why did you opt to pair the typography with minimalistic illustration? Also, why did you choose to illustrate the ingredients as opposed to other designs?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
@breakmaiden: There was purpose behind using a font like Windsor to accompany the modern elements of the brand. We wanted nostalgia.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Windsor was especially popular in the 1970s, and so was soda pop. While we don’t drink soda nearly as much as the generations before us, there’s still something very nostalgic about the name and taste of a flavor like Olipop Cinnamon Cola. We wanted the design to give you that feeling too.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The illustrated ingredients are familiarly delicious and a vital piece to the packaging design. It’s a cue that helps you identify the flavor at first glance.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Read the rest of the story in our profile☝🏼#TheDieLine