If you’re #European (or indeed #British), you probably don’t need to meet #TheKooples because you’re already long-acquainted. Since its foundation in 2008 by three #Parisian brothers Raphaël, Laurent, and Alexandre Elicha, this “haute street” label has become a pretty ubiquitous retailer this side of the Atlantic. Its portfolio of stores in France runs to the hundreds, and the empire has extended widely across this continent. Beyond its post-#Dior Hedi, pre -Hedi origin aesthetic, the brand became so big so fast thanks also to a concept encapsulated in its name: Collections for both genders and marketing campaigns focused on duos, often real-life couples or siblings or others. #FashionBlogger