We love how natural fabrics feel—but cotton isn’t great for the earth. 🌾 It requires a lot of high-quality farmland, toxic chemicals and gallons and gallons of water to produce. Regular cotton also uses heavy amounts of pesticides, which are dangerous for both the planet and the people harvesting the plants. 🌿 To create the right natural product for Parade, we had to find a more sustainable alternative. Meet SuperSoft. ☁️
SuperSoft is made from TENCEL Lyocell, one of the most sustainable fibers out there. 🌳 It’s made from trees, so it’s a natural fabric made from renewable resources. And, its smooth surface means TENCEL Lyocell has an unbelievable softness—even softer than cotton. 😌 Link in bio to learn more.