Today we are opening the doors of our very first store in Soho, NYC! 🎪 We have been dreaming of this day for the past 3 years and we are ecstatic to finally bring our circus tent to life. 🎈 Inspired by Cory Arcangel Open Source Gradients, Ellsworth Kelly Curves, and Jeff Koons inflatables—the Parade store explores our commitment to color as a powerful form of self expression. 🎨 Come stop by 577 Broadway, NYC and discover exclusive product drops, our claw machine, BonBon Candy cart, and so much more. We can’t wait to meet you IRL. 👋