parade | INSTAGRAM | JAN 11

Give us your old underwear. No, seriously. Re-introducing Second Life by Parade—our underwear recycling program that keeps your old pairs out of landfills and turns them into something new. 🪄 Last year, we recycled 62,000 pairs together! Who knew your old cursed Valentine’s lingerie and ex’s boxers could do something good in the world? Swipe to learn how it works and order your very own recycling kit at the link in our bio ♻️🩲