So this is it.. I’ve been procrastinating to officially announce this decision, I guess because alot of love collectively has been put into this business. 11 years ago I launched Primary New York and we’ll be closing our digital store and studio this Fall. Many of you have seen the huge sale online, yes 50% off - even the 18K jewelry (!!) As much as I’ve enjoyed all the faucets and iterations this brand has developed into, I’m excited for for the next chapter. A big thanks to all of you for being here in this space with me. My clients, influencers, creative collaborators, friends - I appreciate and love you all more than you know! What a wild ride this has been - I am truly honored to have designed pieces worn and loved by so many incredible men and women!