Big news for Australian ecommerce brands: Shopify Collective is now available in Australia, opening up new opportunities for merchants to grow without the traditional inventory and operational headaches.
With Shopify Collective, retailers can seamlessly sell products from other Shopify brands directly through their own store, while suppliers can expand their reach through trusted retail partners - all managed within the Shopify ecosystem.
What this means for merchants
✅ Expand your product range without holding inventory - offer complementary products from partner brands and create a broader shopping experience without investing in additional stock.
✅ Unlock new revenue streams - retailers can earn from products they don't physically stock, while suppliers gain access to new customers through established ecommerce stores.
✅ Simplify partnerships - manage inventory syncing, order routing, and fulfilment through Shopify to reduce manual processes and operational complexity.
✅ Create stronger brand ecosystems - Australian brands can now collaborate more easily, building curated collections and strategic partnerships that drive growth for everyone involved.
For Australian merchants looking to scale product offerings, increase average order value, or build stronger partner networks, Shopify Collective is worth exploring.
If you’re curious about how this could work for your brand, get in touch with the Process team.