process_creative | INSTAGRAM | JUN 09

Does showing the product inside the packaging actually increase conversions? We put it to the test. From trust signals to shopper psychology, this A/B experiment unpacked what really drives clicks and checkouts. The results might surprise you. Check out our A/B test results here: https://www.processcreative.com.au/blog/a-b-testing-does-showing-whats-in-the-box-actually-lift-conversions