Most scaling brands don’t have a complexity problem. They have a systems problem.
Legacy platforms have spent years convincing teams that more moving parts equals more capability. In reality, it’s usually the opposite, tech debt, workarounds, and fragile integrations slowing everything down.
In our latest blog, we break down the “complexity myth” and show how modern Shopify architecture flips the model, separating core stability from custom logic, streamlining integrations, and giving teams back control.
If your tech stack feels heavier than it should, this is worth a read.
https://www.processcreative.com.au/blog/the-complexity-myth