Most ecommerce teams still operate on a simple rule: more choice = lower conversion (dues to overwhelm).
Bundles or cross-sells. Pick one. Keep it clean.
We weren’t convinced.
So we decided to test bundles vs bundles + cross-sells to see whether added choice actually creates friction, or if it drives more revenue per visitor when done right.
The results push back on a pretty entrenched assumptions.
Check out the full breakdown:
https://www.processcreative.com.au/blog/a-b-testing-bundles-vs-bundles-cross-sells-what-actually-drives-more-revenue