Accelerated checkouts (Shop Pay, Apple Pay, Google Pay) recently got a major upgrade on Shopify. 🚀
Until now, express checkout buttons often struggled with multiple variants or add-ons directly from the product page. That friction = abandoned carts.
The Update:
Shopify now supports multiple product variants within the accelerated checkout flow.
What this means for you:
✅ One-Tap Bundles: Customers can select their main product + add-ons and checkout in seconds.
✅ Higher AOV: No more forcing customers through the full cart page just to buy a bundle.
✅ Mobile-First UX: Pure speed for your highest-converting customers.
If you’re running a "Buy the Look" or an add-on strategy, your conversion rate just found its new best friend.