@21overlays needed a ecommerce platform that could match the precision and depth of their product offering. Their previous WooCommerce site limited how customers navigated a broad catalogue of model-specific overlays and made it difficult to surface the installation content that supports purchase confidence.
We rebuilt the experience on Shopify Plus with UX that guides customers seamlessly from car brand to model to product, and presents technical content in a cleaner, more intuitive way.
To achieve this, we re-architected the entire product and content structure, introduced a more personalised browsing journey, and added functionality designed for how enthusiasts shop, including a Pinterest-style wishlist and an integrated service booking system via Appointo.
The build was strengthened by a best-in-class partner stack across Yotpo, Gorgias, Appointo and Swym, ensuring the experience is not only elevated but operationally robust.
The performance impact speaks for itself:
✔️ 19% reduction in bounce rate
✔️ 37% increase in users entering checkout
✔️ 6% lift in AOV
✔️ 72% increase in conversion rate
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