Louise Jean, a female-founded fine jewellery brand from the Sunshine Coast, is known for its timeless, handcrafted pieces. While their designs reflect exceptional craftsmanship, their previous online experience didn’t fully capture the brand’s sophistication or guide customers through the process of creating custom engagement rings.
By partnering with our team, and powered by Shopify Plus, Louise Jean launched a reimagined ecommerce platform that makes buying custom jewellery online as seamless and inspiring as visiting their boutique. With intuitive navigation, advanced filtering, interactive customisation tools, and mobile-first design, the new site gives customers confidence and clarity at every step.
The launch delivered strong early results across all key metrics:
✔️ Conversion rate increased by 99%
✔️ Mobile conversion jumped 135%
✔️ Add-to-cart rate grew 40%
✔️ Bounce rate reduced by 7%
By combining strategic UX, thoughtful storytelling, and innovative tools, Louise Jean’s new site empowers customers to explore, personalise, and purchase with confidence, bringing the brand’s digital experience in line with the quality and elegance of its jewellery.
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