Peak season puts every storefront under pressure, and speed becomes one of the strongest predictors of conversion. Over the past month, we’ve delivered significant performance improvements for our clients preparing for Black Friday and Christmas.
Ikkari saw their Lighthouse score jump from 28 to 62, while Mocka recorded major gains across AU and NZ, with first on-screen content dropping from 10+ seconds to less than 4 seconds and real shopper load times improving from less than 6 seconds to 2.7+ seconds.
And this is just the first round performance updates with more to come!
These changes translate directly into faster experiences, reduced drop-off and stronger conversion potential when traffic is at its highest. We’ve unpacked the data, the work behind it and the impact it’s already having on customer experience.
Read the full breakdown on our blog (link in bio).
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