We love working with brands that push the limits of what’s possible in ecommerce, like Ultbias who wanted to explore new ways to create, test and launch products directly within their platform.
That vision came to life for them through Ultbias Blue. This is an innovative concept-to-preorder experience we developed to connect customer interest with production decisions.
Built with Submarine, it allows Ultbias to showcase early product ideas, gather real-time interest, and automatically transition the most popular concepts into preorder and then production.
If a product doesn’t meet demand, it exits early, creating a lean, data-led and customer-driven approach to product development.
Ultbias Blue is a perfect example of what happens when ecommerce strategy and innovation meet.