Holiday spending is up, but so are expectations.
@shopify’s 2025 Global Holiday Retail Report shows that Australian shoppers are entering the season with optimism, tighter budgets, and a sharper eye for value. Planned BFCM spending is up 43% year-on-year, but 58% of shoppers have set strict caps. This means brands will need to deliver more value, earlier.
Retail confidence is rising too: 78% of Australian businesses feel more optimistic than last year, with many leaning on AI and unified commerce to deliver effortless experiences that convert intent into loyalty.
The takeaway?
This holiday season, success will belong to brands that make value unmistakable, experiences frictionless, and connection personal; balancing smart tech with human trust.
See the full insights in Shopify’s 2025 Global Holiday Retail Report (link in bio).
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