Black Friday is no longer just a weekend. According to Shopify, ecommerce sales in the two weeks leading up to and including BFCM grew 45% year on year in 2024. The data shows shoppers are starting earlier and shopping smarter.
The takeaway? Your BFCM strategy should start well before the sale goes live. Use the weeks ahead to warm your audience, communicate value, and reward loyal customers with early access.
Clear messaging, segmented campaigns, and consistent reminders can turn casual browsers into confident buyers long before the rush begins.
If you would like help planning or executing your early BFCM strategy, our team can help you get started.
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