Klaviyo’s 2025 Benchmark Report reveals what’s driving ecommerce success this year. With data from billions of emails and SMS messages, it highlights the strategies top brands use to stay ahead.
A key takeaway? Automation wins. Flows like abandoned cart and post-purchase emails drive significantly higher revenue per recipient than standard campaigns. SMS is also proving its value, outperforming email in revenue per recipient across industries like apparel, beauty, and jewellery.
The top 10% of campaigns convert up to 5x more subscribers and generate 7x higher revenue per recipient than average. The secret? Personalisation and segmentation.
You can get the full report here: https://www.klaviyo.com/marketing-resources/benchmark-report
We partner with Klaviyo to help you optimise your Shopify automation setup and maximise impact. Get in touch if you'd like to know more.
#Klaviyo #ShopifyPartners #PremiumPartners #EcommerceThatConnects #Automation #CRM #EmailMarketing #CX