Melbourne always delivers.
Just over a week ago, Jesse & Anna were on the ground, catching up with clients, diving into plans for the year ahead, and getting a firsthand look at some incredible operations.
At Cherry, seeing the sheer volume of stock moving in and out—from grading to picking, packing, and retail—was next level. Cygnett was all about the future, with strategy sessions, a great lunch at Meat & Wine Co, and time with the team to map out what’s next.
StrangeLove brought the perfect mix of business and personality—deep dives into eComm growth, a solid plan for the next six months, and, of course, a meet-and-greet with the office dog (Jesse, still waiting on a name). Mayver’s was a completely different experience, touring their factory and watching peanut butter go from roasted nuts to labeled jars. Seeing that level of craft up close never gets old.
And because no trip to Melbourne in January is complete without some tennis, Jesse caught up with Cat from Web Profits at the AO Water Drop activation to round things out.
A huge thanks to all our clients for the time, insights, and hospitality. Plenty of big things coming.