Hey Merchants... If you missed the update, or are confused about what actions you need to take with the recent update... Shopify is making changes to how Google Analytics and Meta Pixels are managed to stay compliant with the latest Payment Card Industry Data Security Standards (PCI DSS).
What’s changing?
Pixels will no longer be managed in Online Store > Preferences. Instead, they’ll need to be set up through the relevant apps:
✅ Google Analytics tag → Use the Google & YouTube app
✅ Meta Pixel → Use the Facebook & Instagram app
What you need to do:
Move your pixels to these apps before February 2, 2025 to avoid disruptions. If not, Shopify will attempt to convert them into custom pixels—but this will probably impact tracking accuracy and performance.
Get in touch if you're still confused and we can walk you through it.
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