Klaviyo Pricing Updates: What You Need to Know
Starting February 18, 2025, Klaviyo will roll out updates to its pricing model, designed to make billing more transparent and adaptive to your business needs.
While any pricing change can feel like a challenge, it’s also a chance to improve your email and SMS strategies. Here’s the breakdown:
Key Changes:
1. Active Profile Pricing
Pricing will now include all active profiles in your database, even if you don’t email or SMS them regularly. This ensures costs reflect actual engagement but may increase costs for subscription-based brands or those with longer purchase cycles.
2. Automatic Plan Adjustments:
Plans will auto-upgrade or downgrade based on your active profile count, accommodating seasonal peaks (think BFCM) and quieter periods seamlessly. No need to manually change your plan anymore.
3. Appreciation Discounts:
Existing users will see any price increases capped at 25%, offering some relief as they adjust to the new pricing model.
How to Stay Ahead:
💡 Regularly clean your list to remove inactive profiles and invalid emails.
💡 Set up a sunset flow to automate the removal of profiles that haven’t engaged in 6+ months.
💡 Use smart segmentation to target high-value audiences and improve campaign ROI.
💡 Monitor your deliverability score to ensure strong performance across campaigns.
These updates are an opportunity to refine your strategy, boost engagement, and improve ROI.
Why It Matters
Keeping your email list lean isn’t just about cutting costs—it’s about sending to the right people, improving open rates, and driving more revenue. Less clutter equals better results.
Need help navigating the changes?
If you’re not sure where to start or need help with a strategy to navigate this, reach out. These changes don’t have to be overwhelming, and we’re here to help you make the most of them.