Working at a streetwear brand in NYC you must wear many hats - sometimes figuratively & sometimes literally.
It’s early mornings, long nights, last-minute runs across the city, and figuring things out as you go.
Everyone around you is locked in because if you’re not serious about it, someone else will be.
It takes real focus and patience to build something that actually lasts here in NYC.
Nothing handed. Everything earned.
No shortcuts. Just consistency.
That’s the only way this works.