Shooting this drop was a full-day experience. From trying Scarface tees with Reason originals to experimenting with the Popeye graphics, every detail mattered. I spent time with the team making small adjustments and making sure every graphic looked and felt right in real life.
We looked closely at the textures on the Born Free and Wild Ones tees, and the way details on the Bad Habits tee appeared in the light. BTS days like this are important because it’s where the vision becomes real—where we can see how the pieces actually live and move.
Every photo in the carousel was planned. The tees are more than images; they are pieces that carry energy and personality. Seeing them worn in real life confirmed that everything we imagined came together.