Dodge has been in our rotation for years, and the Scatpack name on a hoodie has always felt fast, restless, and impossible to pin down. When it came time to bring it back for Fall ‘25, we wanted to find a detail that matched that energy without losing what made it iconic. That is how rhinestone lettering became the answer.
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The design process was all about balance, figuring out how to bring flash to something rooted in grit. We tested placements, adjusted spacing, and re-cut samples until the stones felt integrated, not just added on. Every choice was made to make the hoodie feel different, but fit into your rotation the way you love all while staying true to its DNA.
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When we shot the campaign, it all came together. As the model shifted under studio lights, the rhinestones reflected bursts of light almost like sparks off pavement. Every movement gave the hoodie a new angle and a new texture. On camera, the detail read exactly the way we hoped, subtle in stillness and alive in motion.
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Scatpack has always been about velocity and refusing to sit still. This version honors that history while pushing it forward. Heavy fleece built to last and rhinestones built to disrupt.