When we began laying out the hoodies for Fall '25, one thing became clear: Scarface had to lead the charge. We weren’t interested in doing the obvious. We wanted to capture the weight and permanence of the film while building something that could stand on its own in today’s landscape. That search led us to chenille appliqué.
Chenille isn’t just texture, it’s presence. We worked through rounds of samples until the Scarface logo carried the kind of density you can feel even before pulling it on. Not just printed, not just embroidered, but a raised execution that gives the graphic a physicality we hadn’t reached before.
The hoodie arrives in two colorways, each carrying the same boldness but offering its own story in the details. When you see it in person, it’s not just another Scarface piece. It's a statement that this film, this logo, and this drop are as much about the future as they are about history.