What you see in the final drop is only half the story. Back in the office, it started with sketches pinned to walls, fabric swatches getting passed around, and long conversations about how to capture that 90s street energy without biting someone else's style.
Every detail on the jackets, from the hand-drawn motifs to the chenille patches, came from late nights with the team refining and reworking until it felt right. Watching music videos of our favorite hip-hop artists back in the day to actually cutting up old mix tape art and seeing how it looked on blank jackets to get the details just right.
When it came time to shoot, we wanted the vibe to reflect the brotherhood of the crews that shaped the era. Two models, styled in oversized fits, moving through the set together, not posed, but caught in motion, like a glimpse of the culture that inspired it all.
This drop isn’t just about the pieces, it’s about the process, the team behind it, and the energy that still connects back to where streetwear started.
The 90s vibe hits 2025 tomorrow afternoon.