We’re just getting started with Fall, but I wanted to give a first look at what’s coming. Over the past few months, the team and I have been hands-on with every part of the process—from initial concepts to samples and early styling sessions. This early preview is a way to share the energy, the thought, and the craft behind the collection before it fully lands.
Shaun Milli has been a part of this journey from the beginning. Seeing him bring the tees, hoodies, and workwear to life in the studio and on set was incredible. His energy, perspective, and artistry as an R&B musician added a layer to the collection that goes beyond clothing. Watching him move in the pieces, styling them with confidence, reminded us why collaboration matters—the collection feels alive because of him.
We’ve been carrying forward everything we’ve learned from past drops, from Fall Tees Pt 3 to the hoodies and workwear. Every stitch, wash, and detail has been refined so that the garments feel intentional. From Scarface and Popeye collabs to our original designs, the focus has always been on wearability, storytelling, and making pieces that feel as good in the real world as they do in a photoshoot.
This is only a taste of what’s coming. The collection honors the collaborators, models, and fans who inspire us, while keeping the energy of Reason at its core. Shaun’s presence in this early preview is a nod to that energy—a reminder that every drop has a story, every piece has a voice, and every season is another chance to push the work forward.