Cinema has always been the ultimate reference point for Reason, our latest collaboration with Universal Pictures honors that heritage through a refined, aggressive lens.
This drop serves as a curated retrospective of the titles that defined a generation-reimagining the visceral energy of Scarface, the suspense of Jaws, and the high-stakes world of Fast & Furious into a cohesive seasonal wardrobe.
We moved away from the standard licensing approach to create something that feels like a vintage find but wears like a modern luxury staple.
Each t-shirt is built on a custom-developed, heavyweight silhouette designed to hold its shape through every wear, providing the perfect canvas for our most ambitious graphic work to date. We’ve utilized high-density screen prints and distressed archival imagery to create depth, blending the grit of 80s and 90s film posters with a mature, minimalist sensibility.
The collection is anchored by the Scarface capsule, featuring oversized rear-panel compositions and technical typography that elevate Tony Montana’s legacy beyond simple iconography. From the split-panel woven button-downs to the high-contrast cinematic tees, every garment in this release is an exercise in intentional design and storytelling.
The Universal Pictures Shock Drop is officially live and available for a limited window. This is for those who understand that style is a narrative, not just a trend.
Secure your piece of film history at the link in our bio.