Introducing SALT // @salt.the.label
The Idea: 2 years ago we had an idea: Create a premium clothing label with the absolute best material, details and design. Everything was on the table. We wanted to see what we could create with no limits, boundaries, preconceived notions or rules. We set out to create something beautiful + unique.
The Vision: This limited product line represents the fulfilment of an artistic passion for both our design team + myself. Over the past 7 years, we have designed + created thousands of products, but Salt is truly unique. This collection features the very best of the best and we hope you love it as much as we do.
The Goal: Our goal has always been to design clothing that inspires confidence + self-worth in all of our sisters out there. The pieces in the Salt collection push that confidence to the highest level. This is evident in the look, the feel + the quality.
The Name: Why Salt? Salt gives flavor to everything it touches. It’s potent and has the power to make things endure + last. It’s ubiquitous, essential + stands the test of time. These clothes should similarly add flavor to your wardrobe. They will last and truly become an essential part of you and your style.
The Salt collection has been a passion project for a long time. When I finally saw all our efforts come together in the final products at the photo shoot on the Utah Salt Flats, I was overwhelmed with emotion. I love to create items that our customers, our friends, our family, love + feel confident in. I hope this collection makes you feel that every time you wear it.
Kylee “Roo” Champlin
Tune in 09.29.20 @ 7pm MST for the drop of ROOLEE’s first ever, Salt.