SAMARA was created to stand for everything good - to create impact in the world and bring together a community of people - you - who care about doing the same. Fashion is just a means to doing that - but our bottom line, is to do good.
Right now, the world needs it even more. We pledge to make this run through our veins and SAMARA’s entire DNA. To stand for diversity at every step of our brand, right down to the bottom of our supply chain. To stand for inclusion, breaking the oppression and systemic racism that exists, taking a stance when we need to and using our voice and platform to educate and speak up. We pledge to do even more, because Black Lives Matter, across the world. It should never have had to get to this.
To the people in our community stepping up and using their voices, some of whom have been tagged in this post, we stand with you and are inspired by you.
Keep checking in on your friends, extending a hand to someone who may need it, donating, pledging, having hard conversations and changing the way things are. The world needs it. The world needs you.
A few organizations we encourage you to donate to:
@blklivesmatter
@naacp
@bailproject
@eji_org
@colorofchange