Let's continue on yesterday's theme a bit. Most high-end bar tape on the market today retails for $40-45. Our #Silca Nastro Cuscino is $50. It has won multiple awards, 1st in cushioning, 1st in wet/dry grip/ and 2nd in durability. But, did you know that it was the first tape to come with a 1-year crash replacement discount? In the unfortunate event that a crash happens and replacement of bar tape is needed, the customer will receive a $15 discount ($35 purchase) for any color variant of the respective bar tape purchased (subject to availability). If you go down, we will help you back up! See our website for more details!