Let's talk about #Silca as brand... A lot of you have been here for along time. But there are a lot of new followers here. One of our tag lines is "The Pursuit of Perfection," you could call it marketing BS, but really when you boil it down, it's about identifying opportunities in or around cycling (on and off the bike), where we can do things differently and make things preform better.
Titanium cleats are a perfect example of this. Sure the current ones "work," but can we make that experience of pedaling more efficient? Can we save you effort, can we use math or science or technology to do something greater than before? It's stuff that like this that motivates us to create new products and ultimately pursue our own path in cycling. Every product might not be for every type of cyclist, we recognize that, but something we do undoubtedly will be. That is why we are here. Every iteration, every step forward, is simply to make that thing better!
Oh back to those Ti cleats, a 25g reduction x 100 rpm = 180kg of mass not lifted per hour of riding, 90kg per leg. That's not nothing. If thats worth your dollars? Well...thats for you to decide, we clearly believe in it.