We have seen the rumors and let us be clear #Silca Chain Wax IS NOT A CULT, there are no cloaks, or secret handshakes. Are we the ones sacrificing drivetrains and chains that should still have miles of life left to the gods of frictions? Are we the ones choosing the old, proven incorrect rituals of oil based lube passed down by indoctrinated mechanics? No! We are the pioneers, we are forging a new path, illuminated by the radiant light of science, grounded in the solid bedrock of research and irrefutable DATA. Sometimes when you see something new, something different, it challenges your perceptions your beliefs. Your instincts want you to do what's easy, continue doing "what has always worked". New can be scary, but sometimes questioning your current methods shows...maybe you are the one that drank the kool-aid. Maybe there is a better way. Chain Wax is the way.