Not every product is going to make a huge splash, but when one of your companies guiding principles is to improve the cycling experience (both on and off the bike)there are a lot of opportunities to marginally gain the cycling experience. Carbon Paste is a need it prevents slippage in crucial areas. But for years we wondered why do most companies just add grit to a base grease? Grease is made to do the opposite. Our Hold Fast is a silicone base that is dye free and scent free. Very shop friendly. Just like we always say the color pink isn’t a lubricant, so it doesn’t need to in your lube, we say the same thing here. Make it simple make it do its job. So that’s exactly what we did.