#IWD2016 - In Issue #27, we interviewed one of the most powerful women in Africa, Founder and Managing Director of SoleRebels Bethlehem Tilahun Alemu. Born and raised in a tiny community, called Zenabwork in Addis Ababa, Ethiopia, Bethlehem, like many others, had never left Ethiopia - let alone dream of making a name for herself outside her home country.
SoleRebels is currently Africa's most successful shoe brand, selling across more than 55 countries. Over the years her growing community-centric business has helped alleviate the livelihood of deeply talented yet thoroughly marginalized people in African communities, especially working mothers and single women.
Today, Bethlehem has helped redress one distorted but powerful conventional wisdom across Africa, that says: "If you want to succeed then get out and go to the West"
For more inspiring stories like this, visit www.thebrandlaureate.com
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