CHOOSE YOUR FIGHTER ⚔️💀
These are the faces behind the pieces you know and love.
DANIEL LOWRY: The Founder & Creative Director Dan started this whole thing in 2018, literally brute-forcing the brand into existence. Hand-writing every label, driving every package to the post office, and scouring Brisbane for chains & connectors while shooting content and running the social media himself. He’s still the Creative Director managing the designs and content, but thankfully has a team now so he doesn’t die of exhaustion.
🖤 Fav Colour: Black
🎵 Fav Song: “What a stupid f*cking question”
⛓️ Fav Product: Barbed Wire Necklace
PATRICK HEATON Co-Founder. Patrick took over the packing dungeon solo in 2020 before we grew the team. If you’re shopping with us, you’re looking at Pat’s work. From the ads you see to the final checkout, he runs the entire digital show. Was also once selected as the hostage in the Movieworld “Batman vs. Poison Ivy” show and was saved by Batman himself as a youngin.
🎨 Fav Colour: Dark Teal
🎵 Fav Song: My Garage - Yung Gravy
⚔️ Fav Product: 3 of Swords Pendant
JUDD TYNAN: Designer. Judd joined the packing crew in 2024 to help Max, but casually showed Dan some designs he did in his spare time. Turns out he’s a genius. He’s now our main designer! get ready for his drops coming in 2026. Can also deadlift 272kg and once cleaned Shannon Noll’s room as a housekeeper. So there’s that!
🔴 Fav Colour: Red
🎵 Fav Song: Dead of Night - Orville Peck
🪚 Fav Product: Chainsaw Cuban
MAX GILLIGAN: Head of Promotions / Stylist. Max hassled us for a job in 2020 after spotting our products in a store he was managing. We were too small back then, but he stayed persistent. We finally brought him on for Black Friday 2023 and he is now handling all influencer promotions and styling some of our shoots. He also, in his own words, “looks a lot more mentally ill than he actually is.”
🍷 Fav Colour: Burgundy
🎵 Fav Song: Pretty Little - Cameron Whitcombe
🐟 Fav Product: Fishbone Cuban
Thanks for riding with us. Whether you’ve been here since the handwritten labels or just joined this week; we appreciate you. 🖤