subtypestore | INSTAGRAM | SEP 27

It's a great pleasure to officially stock @kangol - A brand that transcended subcultural boundaries unlike any other. ​ The 1970's saw the birth of Hip-Hop and the subgenres attached to it such as Graffiti + Breakdancing. Art forms with close attachment to metropolitan cities due to the freestyle + creative attitudes that permeated these culture hubs like London + New York. ​ These bold expressions laid the cultural foundation for years to come. ​ ​But it was the 80s that catapulted Kangol to superstardom when the now OG's, but the stars of then including LL Cool J + Run DMC were very rarely caught without a piece of Kangol on their heads. From here on, it became a staple piece for anyone associated with the Hip-Hop scene - Faux fur bucket hats + flat caps in poppy colors were a must. ​ ​Through the 90s + now 2000's we see some of the biggest stars still wearing Kangol - representing its cultural importance + shift to streetwear style that remains relevant to this day. ​ ​​Available online via link-in-bio • Call + collect available in Auckland • Afterpay available • Free express AU delivery over $150 ​ ​#Kangol