subtypestore | INSTAGRAM | SEP 29

After a monumental fortnight of new brand launches at SUBTYPE, it couldn't be more fitting than to continue this flow by adding @032c to our curated brand collection. ​ ​032c is a German magazine that turned cult streetwear brand. ​ ​Founded in 2001 by Joerg Koch, the name stems from a Pantone code for red. The magazine developed critical acclaim for it's ability to provoke free thought whilst thoroughly covering designers + artists such as Pablo Picasso, Rei Kawakubo + Raf Simmons, along with editorials featuring Kim + Kanye, + Frank Ocean. ​ ​In journalistic portrayals of some of the most iconic figures in fashion + music of the past decades, the transition in 2016 to add fashion design to their repertoire seemed only natural. ​ ​Fast-forward 5 years + the brand is now a fashion label in its own right, with some prominent collaborations along the way, including adidas, Stüssy, Alyx, Gosha. ​ ​Shot by @ilma.d Model @marco.stander ​ ​ ​Available online via link-in-bio • Call + collect available in Auckland • Afterpay available • Free express AU delivery over $150 ​ ​#032c