@we11done is now stocked at SUBTYPE.
Seoul-based founders, Dami Kwon and Jessica Jung have said “We live in a world where we can see what’s happening across the world live. For us, we think it’s just fashion and culture, not K-fashion or K-culture.”
What resonates with us about this quote is that it is indicative of an attitude that refuses to be boxed into the identity of any form of fashion. Their collections represent far more than just clothes, but rather the idea of transcending cultural boundaries.
In developing a brand ethos that speaks to the concept of free thinking, and open expression, it is not difficult to see how creativity runs through the We11done brand, with Dami Kwon being the sister of legendary K-pop star G-Dragon, who has also played a role in the influence of the brand.
After co signs from Billie Eilish and an ever-growing fan base, shoppers can expect to find eclectic pieces from oversized T-Shirts, Knitwear + plaid jackets.
Shot and styled by @ilma.d
Models @marco.stander + @hi.sun.moon
Shop the collection online + Adelaide + Auckland stores
Available online via link-in-bio • Afterpay available • Free express AU delivery over $150