'Salomon Series' - Adelaide
The Salomon series is an opportunity to tell tailored stories relevant to each store city through the vibrancy of community driven businesses, and unique outdoor locations.
As Australia began to re-open and exit lockdowns for the final time, this campaign came at a fitting time, and represented freedom and social support.
The campaign was used as a beacon that highlights Salomon's multi-disciplinary purpose, and that these are the shoes that transport our teams, stylishly through these stories.
At SUBTYPE, we highlight Salmon’s acceleration of the outdoors, and versatility of the urban landscape.
"Salomon represents exploration of both the beautiful natural surroundings, as well as the unique architecture that exists within our city.
Adelaide is a very densely packed city that brims with a number of cultural layers and communities. Our story attempts to expose the heart of Adelaide's night life including
the central markets and bustling epicentre of Chinatown.
The Salomon XT-6 is the piece that takes us through this urban journey." - SUBTYPE Adelaide
A true lifestyle piece that exposes the acceleration of the outdoors, and the versitility of the urban landscape.
Select pieces from the new XT-6 collection are available online now.
Modelled and shot by @tyarbon @aprilwhitwell @kevinhoangle @mikaela__pionilla @cameronpozza
#SalomonSeries