subtypestore | INSTAGRAM | JAN 29

INTRODUCING: ALIFE®⁠ ⁠ @alifenewyork found its roots as a creative workshop based in New York City before becoming a prominent skate and streetwear brand in 1999 • Based in NYC's lower east side, Alife’s forward-thinking approach to design and product propelled them as a renowned streetwear brand and boutique • Their name comes from the idea of bringing an inanimate object to life⁠ ⁠ Now available in-store at SUBTYPE Melbourne + Auckland • Coming soon to online + Sydney⁠ ⁠ #ALIFE #ALIFENYC⁠