Hello Sunshines!
It's been three months since we launched (May 23 to be exact)! Happy three month birthday to us! We have been overwhelmed by support and encouragement from thousands of our customers across the United States. Your enthusiasm for Summersalt has both surprised and thrilled us, and confirmed our belief that legacy swimwear brands are completely out of touch with your needs and desires. We set out to create a different kind of swimsuit brand, one built for adventure, travel and fun to ensure women from New York to Chicago to Austin to San Francisco ‘live a life less ordinary’ and engage with all the good things in life that happen in a swimsuit.
We chose the women in our photography specifically because they are both beautiful and relatable (albeit not perfect, just like all of us). We developed our imagery to appeal to women like us, women who engage with life on a slip-in-slide in our backyard AND on a sailboat off the coast of Tanzania. We took special pains to avoid the oversexualized and tired imagery used by most legacy swimwear brands in the marketplace. That said, we are saddened to see some comments by the body shamers and haters who target the women in our photographs on social media because of their appearance.
As a community of global adventurers and wanderers, we seek out new cultures and experiences and celebrate the diversity of women across the globe. We ask that you refrain from ‘shaming’ the women in our photography for their appearance and size. Going forward, any questionable comments will be deleted immediately. In the end, Summersalt has one goal, to inspire women to adventure and travel so they can ‘jump in’ wherever life may lead.
Lori and Reshma
📸 @craigsmackay