superga_australia | INSTAGRAM | SEP 12

1911, Italy. More than a hundred years ago, the idea of Superga® began to get a foothold in the ingenuity of the young entrepreneur Walter Martiny, who launched the production of rubber products in Turin. A few years later - in 1925 - to satisfy the needs of his tennis player wife, Martiny created the world’s first sports shoes with vulcanized natural rubber sole. #Superga #SupergaLovers