Are purple hair care products your answer? Who really benefits from purple toning products? đź’ś
Purple hair products are toning products specially designed for blonde, silver, bleached, or brassy hair.
They feature pigments that neutralize brassy and yellow tones.
To get why the tinted product is so crucial to hair color maintenance, you first have to understand brassiness. 👇
Brassiness describes the unwanted warm, yellow tones that emerge in lightened strands, especially blonde hair.
This can be caused by a large amount of factors—UV rays from the sun, chlorine, mineral impurities in the water— they can all mess with your hair color and cause brassiness.Â
As purple shampoo or conditioner cleanses and hydrate strands, it dispenses purple pigment that helps return your hair color to a cooler tone.
While typically you may see purple shampoo for blonde hair, brunettes who lighten, such as with balayage or ombrĂ© can benefit from the toning formula too, since they often deal with the same type of brassiness and color changes.Â
In sum, whether you have lightened dark hair or blonde hair, purple shampoo is an easy way to eliminate brass. đź’Ş