Why is solid shampoo better than liquid shampoo?🤔
💪Performance
The performance of solids of course depends on the actives in the formulation, and to make the best solid shampoo we made sure to pick actives that perform on the highest level of salon quality shampoo while being tailored and customized to different hair types.
🌎Sustainability
By eliminating water from the formulation, solid shampoo and conditioner can be packaged in cardboard packaging without any use of plastic which saves fossil fuels and greenhouse gas emissions during production and avoids the massive negative environmental impacts of plastic at the “end of life” stage.
💫To change the industry that we know best, we started from zero and turned to natural chemistry to create the world’s lightest quality personal care. No more compromise – just the best of both performance and sustainability.