superzeronow | INSTAGRAM | JUL 26

super ingredients + zero harm = superzero 🚨spoiler alert🚨 Making high-performance, planet-friendly hair care isn’t easy. Along the way, we faced a lot of challenges that forced us to rethink and reimagine how hair care could –– and should –– be done. 👇 💧REPLACE  We started by getting rid of the first ingredient in most hair care products: H20. Liquid shampoos and conditioners are 80-90% water. Because they’re water-based, plastic is needed to contain, transport, and store them — creating a massive carbon footprint from the shipping and creation of the bottles. We replaced microplastics and harmful chemicals with healthier and more effective actives that gently fill the gaps in the cuticle layer to detangle, smooth, and soften your hair without weighing it down ✅RESPECT All hair types are different and not all scalps are the same so neither should their shampoo and conditioner ingredients. Picking the right active blend for each hair type is one of the most important parts of our process. ⚖️BALANCE Our bars are more pH neutral, featuring a pH closer to your natural hair. This ensures cuticles remain smooth and flat against your hair shaft, without any surprise damage done.