Spoiler alert: Some shampoos use high pH to swell the hair shaft and disrupt the cuticle layer of your hair, creating more space between the follicles to give the appearance of volume.
Over time, this harms your hair and makes it lifeless and dull. 🙅♀️
Our bars have a pH close to your natural hair to ensure no damage is done and your cuticle layer stays intact! #Superzero #BetterThanTheBottle