As consumers become more and more reliant on social media to make purchase decisions, it becomes crucial for brands and businesses to understand the type of content their audience engages with.
About 50 percent of weekly Instagram users want to see fun content on their feeds. Creative (46%) and informative (41%) content follows. All in all, brands will be able to strengthen their connections with their community by embracing this type of content.
Source: Statista, 2023 #flowbox