How can you engage an audience as a furniture brand?
We know that it's not the first time that @ikeaschweiz IKEA aimed to involve their customers in their processes. The well-known company is celebrating 50 years since they opened their first store in Switzerland. For this special occasion, they decided to celebrate by placing their customers at the heart of every step in their communication strategy in innovative ways that encourage loyalty and brand awareness.
Check out our analysis of the powerful strategies they implemented.
#ikeacommunity #ikearepost #myikea #50yearsIkeaSwitzerland #communication #digitalstrategy